Hi [First Name]

Have you ever found yourself wondering how Google ranks and sorts its sites? Why your site ranks above or below someone else? Google has its search methodology firmly shrouded in a cloak of secrecy but, suffice to say, it’s extremely complicated and takes more than 200 factors into account.

Just because the entire code hasn’t been cracked though, doesn’t mean we don’t understand how to influence many of those factors. Some are more straightforward than you might think.

The first is relevance. The content on your website must effectively describe the service or products that your business offers, and the keywords that are attached to your content in order to boost your ranking, must do the same. After all, Google is trying to make sure it presents its searchers with relevant content. If it didn’t, people would simply stop using it.

The second is authority. There are more than a billion websites out there; five new ones are created every second. Authority on a particular subject helps you stand out from the crowd. If Google has reason to believe that its audience will value or benefit from your opinions or services, then it will rank your site higher. The more trust Google has in your content, the more likely it is to present it to its own customers.

Both these factors work together to influence your ranking. And it’s definitely something worth getting right. You may remember in an earlier email we told you that 90% of website visits from Google searches go to the top ten search results. So getting this right could mean the difference between having a slice of the pie, or just being left with a few crumbs.

If you want to know more about how to help your customers find you online, we can help.

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