Hi [First Name]

Congratulations. By now we hope you’ve designed your site well enough to create a great first impression, and you’ve structured your site so simply that customers are clicking around like flamenco dancers. Now how do you get them to actually buy your product or service?

Make sure you have the right offer on your site to encourage customers to take the plunge and choose your business. It’s important that you emphasise the value of that offer in language the customer will understand. If they don’t see the value in what you’re offering, then why should they click any further?

FACT: If the perceived value is greater than the price tag, in most circumstances customers will buy.

You can increase that value by using statistics too. If you have evidence to show how customers will benefit from your service, or that you’re the best at what you do, then you should be sharing it with them. It adds to the chance that prospects will take the plunge and choose you.

Don’t underestimate the power of testimonials either. They work because they help you to establish credibility and can be a convincing way of promoting your product or service.

FACT: If you use them correctly, testimonials will help you turn more prospects into customers.

Sometimes people need a push to help them over the line. At xxxxx we can help you give them that all important nudge. We are a digital marketing agency that helps our customers create, connect and prosper. So if you’d like some advice or more information on how to improve the conversion rate of your website, give us a call. We’re happy to help.

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