Hi [First Name]

In all our emails to date, we’ve talked about ways to increase traffic to your site. But how do you know if you’re succeeding? And what exactly should you be measuring?

Google provides a tool called Google Analytics that tracks visitors to your site and how they engage with it. Imagine if you knew that a certain page on your site was extremely popular, or on the flip-side, that the majority of customers who hit your site left almost immediately. You’d have the power to make the right changes, wouldn’t you?

You can also find out where your visitors came from. Imagine how useful that would be when considering marketing campaigns. Google Analytics will also tell you the most common search terms that helped people find your business. Think of how much knowing that could improve your content.

The point of Google Analytics is to help you understand exactly how people found you, and what they did when the visited your site. That kind of information can revolutionise your business.

If you need help with Google Analytics or want any more information, you know where we are. Drop us a line.

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