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Hi [First Name]

If you need to search the web do you reach for your laptop, or your phone? Latest statistics show that more than 60% of internet usage in Australia is by mobile device. That’s important for you to know because websites are displayed differently on mobile phones and tablets to the way they appear on laptops or desktops. If your website doesn’t respond to the difference, then all that time and money you spent designing your site, were wasted.

What’s more, if your site is not responsive to mobile devices, it negatively affects your Google search ranking. In order to protect its reputation, Google won’t present your site to its customers if it knows they won’t be able to view it properly. So there’s even more chance you’ll lose out on potential new customers.

FACT: If your content can’t be properly viewed on mobile devices then you aren’t even giving 60% of your prospects a chance to form a first impression of your business.

Make sure you take this into account when building or designing a new website. After all, you wouldn’t want to waste your time and money having to run and manage two sites instead of one.

You’d be surprised how easy it is to make your website responsive. At xxxxx we can help you get it right. We are a digital marketing agency that helps our customers create, connect and prosper. So if you’d like some advice or more information on how to ensure everyone can see your site as you intended it to look, give us a call. We’re happy to help. the

Hi [First Name]

The structure of your website plays an important role in funnelling customers to your business and towards the action you want them to take. Simple structures make it easy for customers to find the products and information they are looking for. Make it complicated, and you risk losing them to a competitor.

FACT: The easier your site is to navigate, the more chance a customer will continue to engage, and therefore the higher the chance of them buying your products and services.

Structure is important to Google too. When deciding how to rank your site, it looks for your most valuable content. If Google can’t find it, or there is too much conflicting information on a page then it actually works against you. If your pages cover multiple topics, the worst case scenario is that you end up competing against yourself for search rankings!

When thinking about your site, use images where you can. Remember, a picture paints a thousand words. It can inspire or convince a customer to try your product or service. And if you do choose to use words, keep them relevant and easy to read. Don’t bore your customers with endless detailed paragraphs. Remember they are time poor, just like you!

Finally, it’s important to keep your website clean and uncluttered. Delete or archive any old content and make sure you check that no links to that content remain. It’s frustrating for customers to think they’ve found what they needed, only to find that the information is out of date or no longer exists.

You’d be surprised how effective the right structure can be in bringing prospects right to where you want them. At xxxx we can help you get it right. We are a digital marketing agency that helps our customers create, connect and prosper. So if you’d like some advice or more information on how to nail the structure of your site, give us a call. We’re happy to help.

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Hi [First Name]

Congratulations. By now we hope you’ve designed your site well enough to create a great first impression, and you’ve structured your site so simply that customers are clicking around like flamenco dancers. Now how do you get them to actually buy your product or service?

Make sure you have the right offer on your site to encourage customers to take the plunge and choose your business. It’s important that you emphasise the value of that offer in language the customer will understand. If they don’t see the value in what you’re offering, then why should they click any further?

FACT: If the perceived value is greater than the price tag, in most circumstances customers will buy.

You can increase that value by using statistics too. If you have evidence to show how customers will benefit from your service, or that you’re the best at what you do, then you should be sharing it with them. It adds to the chance that prospects will take the plunge and choose you.

Don’t underestimate the power of testimonials either. They work because they help you to establish credibility and can be a convincing way of promoting your product or service.

FACT: If you use them correctly, testimonials will help you turn more prospects into customers.

Sometimes people need a push to help them over the line. At xxxxx we can help you give them that all important nudge. We are a digital marketing agency that helps our customers create, connect and prosper. So if you’d like some advice or more information on how to improve the conversion rate of your website, give us a call. We’re happy to help.

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Hi [First Name]

When you meet someone new, you form a first impression from the way they are dressed, smile or shake hands. In that split second you decide whether to trust or even to hire someone. So it shouldn’t come as a surprise that your customers do exactly the same thing when they first visit your website.

But what might be news to you is the speed at which they form that impression. According to Google research they do so, literally, in the blink of an eye. And from other studies, we know that nearly all first impressions are formed solely based on the design of a website.

FACT: Getting the design right helps keep people on your website for longer and therefore increases the chance that they will buy your products or services.

The look and feel of your website also has the added bonus of increasing the extent to which prospective customers trust you. Put simply, if it doesn’t look professional, they will go somewhere else.

You’d be surprised how easy it is to create the right first impression. At xxxxxx we can help you get it right. We are a digital marketing agency that helps our customers create, connect and prosper. So if you’d like some advice or more information on how the design of your site can increase the likelihood of customers buying from you, give us a call. We’re happy to help.

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Hi [First Name]

In all our emails to date, we’ve talked about ways to increase traffic to your site. But how do you know if you’re succeeding? And what exactly should you be measuring?

Google provides a tool called Google Analytics that tracks visitors to your site and how they engage with it. Imagine if you knew that a certain page on your site was extremely popular, or on the flip-side, that the majority of customers who hit your site left almost immediately. You’d have the power to make the right changes, wouldn’t you?

You can also find out where your visitors came from. Imagine how useful that would be when considering marketing campaigns. Google Analytics will also tell you the most common search terms that helped people find your business. Think of how much knowing that could improve your content.

The point of Google Analytics is to help you understand exactly how people found you, and what they did when the visited your site. That kind of information can revolutionise your business.

If you need help with Google Analytics or want any more information, you know where we are. Drop us a line.

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Hi [First Name]

Have you ever found yourself wondering how Google ranks and sorts its sites? Why your site ranks above or below someone else? Google has its search methodology firmly shrouded in a cloak of secrecy but, suffice to say, it’s extremely complicated and takes more than 200 factors into account.

Just because the entire code hasn’t been cracked though, doesn’t mean we don’t understand how to influence many of those factors. Some are more straightforward than you might think.

The first is relevance. The content on your website must effectively describe the service or products that your business offers, and the keywords that are attached to your content in order to boost your ranking, must do the same. After all, Google is trying to make sure it presents its searchers with relevant content. If it didn’t, people would simply stop using it.

The second is authority. There are more than a billion websites out there; five new ones are created every second. Authority on a particular subject helps you stand out from the crowd. If Google has reason to believe that its audience will value or benefit from your opinions or services, then it will rank your site higher. The more trust Google has in your content, the more likely it is to present it to its own customers.

Both these factors work together to influence your ranking. And it’s definitely something worth getting right. You may remember in an earlier email we told you that 90% of website visits from Google searches go to the top ten search results. So getting this right could mean the difference between having a slice of the pie, or just being left with a few crumbs.

If you want to know more about how to help your customers find you online, we can help.

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