Hi [First Name]

When you meet someone new, you form a first impression from the way they are dressed, smile or shake hands. In that split second you decide whether to trust or even to hire someone. So it shouldn’t come as a surprise that your customers do exactly the same thing when they first visit your website.

But what might be news to you is the speed at which they form that impression. According to Google research they do so, literally, in the blink of an eye. And from other studies, we know that nearly all first impressions are formed solely based on the design of a website.

FACT: Getting the design right helps keep people on your website for longer and therefore increases the chance that they will buy your products or services.

The look and feel of your website also has the added bonus of increasing the extent to which prospective customers trust you. Put simply, if it doesn’t look professional, they will go somewhere else.

You’d be surprised how easy it is to create the right first impression. At xxxxxx we can help you get it right. We are a digital marketing agency that helps our customers create, connect and prosper. So if you’d like some advice or more information on how the design of your site can increase the likelihood of customers buying from you, give us a call. We’re happy to help.

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