Hi [First Name]

Imagine the scene. You enter a bookshop. There are literally thousands of novels lined up on the shelves, begging to be bought. Your attention is caught by the one with the fancy cover and you pick it up to investigate further. The design has done its job.

That’s exactly what you’ve done with your own website: invested in a sleek, professional look that will give your customers a reason to explore your products and services further.

But going back to the book, would you now take it straight to the counter? I doubt it, especially if you’ve never read the author’s work before. Instead, you read the blurb on the back and perhaps even the first few pages of the story itself. And then you make your decision to buy. Or not.

That’s where the words on your website come into play. Once your prospects decide to explore your services a little more, hooked by your fancy images, you need to reel them in with interesting, quality content.

Why? Because customers buy solutions to their problems, not products and services. So in just a few sentences you need to show why yours are the right ones for them. That’s something no end of design can deliver for you alone.

The fact is, if what your customers are reading doesn’t resonate, the polished look and stunning imagery count for nothing. And it’s not easy an easy thing to do. For many people, the idea of pulling a few hundred words together is about on par with the thought of serving a jail term.

So don’t be a prisoner to content. Let someone else do the sentence for you.

At xxxxxxxx we now offer a copywriting service that will help you to capture your customers. If you want to know more, give us a call on 11111111. We’d love to help.